Friday Night Lights. Statewide Influence.
AJC Varsity is Georgia’s definitive high school sports platform – delivering unmatched coverage, loyal fandom, and deeply local audiences across digital, social, video, and live storytelling.
The Reach of Georgia High School Sports Culture
Why AJC Varsity Works for Brands
AJC Varsity combines deep local storytelling, loyal fan communities, and statewide reach– giving brands access to audiences that are emotionally invested and highly engaged.
Georgia's Trusted Football Authority
Powered by The Atlanta Journal-Constitution, AJC Varsity is the definitive source for high school sports coverage in Georgia– trusted by fans, families, and communities statewide.
Hyper Local Community Reach
Reach coaches, players, parents, students, alumni, and fans at the school, district, and regional level. AJC Varsity connects brands with communities that are deeply invested in their teams and towns.
Build-In Weekly Engagement
High school football isn’t seasonal noise – it’s a weekly habit. AJC Varsity delivers consistent, repeat engagement every Friday night and throughout the week with recaps, rankings, highlights, and storylines.
AJC Super 11
The AJC Super 11 has recognized Georgia's 11 best senior high school football players since 1985. Meet the 2026 AJC Super 11.
Franchise Sponsorships
Own the Super 11 franchise through premium visibility, category exclusivity, and alignment with one of Georgia's most recognized high school football programs.
Integrated Brand Presence
Build year-round brand affinity through contextual placements that connect your brand with athletes, coaches, fans, and families.
Multi-Franchise Campaigns
Extend the reach of Super 11 audiences through complementary AJC franchises that engage Georgia sports fans, families, and local communities.
Featured Products
Connect with our team to explore how AJC Ads can help you reach your goals.