Audience Insights
The Complete Atlanta Audience Story
Comprehensive insights into the 4M+ Atlantans who trust AJC across every platform, from morning newsletters to weekend events.
Reaching Atlanta Where They Live, Work, and Play
Our ecosystem connects with Atlantans across every touchpoint throughout their day. From morning news to evening entertainment, from breaking political coverage to weekend planning, AJC is woven into the fabric of Atlanta life.
The Audience at a Glance
3.3M
Monthly active users on AJC.com
4M+
Unique visitors
250k+
Newsletter subscribers
5.8M
Social media followers
Purchase Power & Influence
3x
More likely to be primary household financial decision maker
15%
Hold a net worth over $1M
30%
Earn income through investments
High
Discretionary spending across travel, dining, and entertainment
Media Consumption
72%
Access content via mobile devices
3x
More likely to read news through mobile apps
7+
Hours daily media consumption average
50%
Average newsletter open rates
Community Connection
64%
Attended live events in past year
7x
More likely to identify as an influential citizen
High
Support of local businesses
85%
of residents view Atlanta as supportive of entrepreneurs and small businesses
Let’s Build
Together.
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